I stopped using Gmail a couple of years back. I use my own email service now. No more ads and nobody else reading my emails. Gmail is the best email service provider though, but I love more my privacy.
Another benefits of using my own domains/emails, is that I can add global filters to create unique forwarding emails alias. This is very very very useful to have an unique email for each website on the fly without further configurations. (if you have a domain+hosting, I would recommend to do that too within your cPanel)